Role Details

Our client: 

• Globally recognised FMCG business with a strong presence across Consumer and Professional markets. 
• Continued investment across digital, eCommerce, consumer engagement and brand growth. 
• Seeking a Head of Digital Marketing that can efficiently lead the UK&I digital ecosystem. 
• Opportunity to influence the customer journey across owned, paid and earned media channels. 
• Collaborative and innovative environment with a strong portfolio of established brands. 

The Head of Digital Marketing will: 

• Report to the Marketing Director UK&I and lead the digital marketing and communications strategy across the region. 
• Own integrated media, content, social, CRM and eCommerce activity across Consumer and Professional audiences. 
• Lead and inspire a team of two direct reports. 
• Drive full-funnel media performance, maximising reach, engagement, conversion and ROI. 
• Grow website and Amazon Brand Store performance through the optimisation of customer experience, SEO, content and conversion. 
• Develop and execute content strategies across campaigns, launches and always-on activity. 
• Defining social strategy and driving engagement will be vital to the success of the Head of Digital Marketing in building community growth and strengthening brand advocacy. 
• Develop CRM, loyalty and lifecycle marketing programmes to increase acquisition, retention and lifetime value. 
• Partner closely with Global HQ and cross-functional teams to deliver digital innovation and best practice. 
• Identify emerging trends and translating insights into growth opportunities will be a key aspect of the Head of Digital Marketing role. 

Ideal candidate: 

• 7-10 years’ digital marketing experience, ideally within a leading FMCG business. 
• Proven track record delivering integrated digital strategies that drive growth and commercial results. 
• The Head of Digital Marketing will possess strong expertise across paid media, social media, CRM, content, eCommerce and performance marketing, with a proven ability to deliver measurable business results. 
• Experience managing DTC platforms and Amazon Brand Stores. 
• Strong understanding of SEO, digital merchandising, customer journeys and conversion rate optimisation. 
• Experience developing CRM, loyalty and marketing automation programmes is vital for this Head of Digital Marketing opportunity. 
• Excellent stakeholder and agency management experience is desirable.  
• The Head of Digital Marketing should be commercially minded, analytical and passionate about innovation and emerging technologies. 
• Experience working alongside creators, influencers and strategic social partnerships would be advantageous. 

Benefits & details:  

• Salary up to £90,000 alongside a bonus and comprehensive benefits package. 
• Opportunity to lead a high-profile UK&I digital and communications agenda. 
• Lead and develop a talented team of two. 
• Work closely with Global HQ and senior stakeholders across the wider business. 

Please send your CV using the form on this page, quoting reference 3/17749/7 . Confidentiality assured.